Discover everyday magic
Fleurdelia
Fleurdelia is a collection of my creative endeavors. It holds the pieces of where my company started (stationery), how it grew (handmade jewelry), what goes on behind the scenes (via blogging), as well as how it’s growing into more printed products (graphic t-shirts) and licensing.
My goal with my business is to create products that make me and others smile. Because I like to create more than one kind of thing, Fleurdelia brings each of those separate brands under one umbrella (which simplifies things like wholesale marketing) while keeping each collection within its own aesthetic and product line.
The name Fleurdelia is derived from a few things. I love the concept of flourishing and of growth happening beneath the surface. For years I’ve also fancied the word “fleuron.” Before learning it, I’d never considered what those decorative typographic glyphs were called. It’s a really neat word. It feels like one could win at Scrabble or Jeopardy with that word! (I confess though, it makes me laugh that my husband might be right that it does sound a bit like it would be the name for intergalactic space pollen.) “Fleur,” though, is the French word for flower, and “Delia” is a name that has a similar-sound to “de lis,” akin to the fleur de lis (which is more specifically a symbol for a lily flower). Altogether, you say it like this: fleur-delia. In my mind, it has a secret garden kind of sensibility to it.
Read more about each brand below.
Wearable ideas
Methodical Monarch
Words and art on wearables send a message. They’re like a billboard you can wear. Ideas can draw people together or make them think. If I’m going to wear a shirt with a message on it, I want the message to either make me (and potentially others) smile or say something that matters.
If ever you wanted to wear the proverbial “cool band t-shirt,” but you wanted that shirt to be endorsing something that actually matters to you or simply makes you smile, I hope you find something you like. (There’s also the added bonus of not having to justify your wearing a band shirt to some rando wanting to know if you can name every one of their number one hits in order while defending a dissertation on their best deep cuts.)
Why the name? I like precise process words like methodological and methodical; I like alliterations, and I like monarchs. Why do my brand colors include green but not orange? Consider that everything a butterfly will need to take flight is still already there when it’s still essentially soup in a green chrysalis, gilded in gold.
Stationery that Pushes the Envelope
Charm Design Studio
Illustration and design with a quirky sense of humor create art and gifts that delight. Puns, pretties, and repeated patterns are some of my favorite things. I’m really excited to take Charm Design Studio into new territory.
Finery for the Occasion of Today
Bluebird Finery
Jewelry making is something that I’ve done in bursts since I was in first grade. I revisited it again in high school art class with metal cutting, casting, and soldering. When I couldn’t find accessories that suited what I was looking to wear to prom, I made them. Years later I picked jewelry making up again when trying to create something for myself and my bridesmaids to wear for my wedding. It wasn’t until I started taking some classes on jewelry making that I began to consider it something that I did vs. something that I returned to when needed.
Everyday is an occasion, so one's best finery should state that tastefully and elegantly. Having both an affinity to modern designs as well as vintage, I relish working in more than one singular style or material.
Bluebird Finery is named for my grandma’s love of birds that she shared with me.
Creating everyday magic
Eclectic Affinity
See behind the scenes of Fleurdelia and discover tutorials, DIY home ideas, as well as curated finds.
about the designer
Jacquelyn
My background includes both freelance and working in-house as a product designer for seasonal home decor and giftware. During my time in corporate life, I’ve made everything from holiday ornaments to mass market seasonal decor signs to decorative window clings. Prior to all that I earned a BFA in art with concentrations in graphic design and ceramics and long before even that, I was an over-ambitious 4-H’er.
I suppose you could say I’m a Jack[ie] of all trades or a [glue]gun for hire. When I’m not creating, learning, reading, drawing, or answering emails, I’m running around with my mister and my munchkins.
